I read a great post on TechCrunch about how to optimize your viral YouTube videos to achieve high popularity. The author, Dan Ackerman Greenberg, shares some very interesting tips on what needs to be done to make your video stand out from all the rest, and there are tens of thousands of videos uploaded (!)daily. After reading this, I realized it’s not very easy and requires some in depth knowledge and skill. Here a few teasers as to what is talked about in this post:

• Not all viral videos are what they seem
• Content is NOT King
• Core Strategy: Getting onto the “Most Viewed” page
• Title Optimization
• Thumbnail Optimization
• Commenting: Having a conversation with yourself
• Releasing all videos simultaneously
• Strategic Tagging: Leading viewers down the rabbit hole
• Metrics/Tracking: How to measure effectiveness

Whoa! SEO is complicated, but this is getting there. I am sure this is not even close to everything there is to say about this subject. With the expansion of web video as a marketing tool, there will surely be a lot more to learn about this in the coming months and years.

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