Yahoo has created abundance of mobile content. Just check out mobile.yahoo.com, and you’ll get the picture. The latest addition to Yahoo’s mobile portfolio is Actionality, a mobile game ad company. Basically, Actionality puts ads into mobile games and applications as they are being downloaded from the web to a mobile phone. Having recently announced its expansion of mobile ad services with the inclusion of Vodafone, Yahoo has made an even clearer move towards the mobile ad direction with the acquisition of Actionality. Whether the mobile advertising is yet profitable remains to be seen. Results have shown that so far mobile ad usage has increased but with very questionable results. The whole platform is still in its infancy so it may just be to early to judge on it yet.

Mobile advertising is certainly a platform that will experience growth, especially with significant improvements in the mobile phone industry. With the ever increasing demand for smart phones on the market, and growing advancements in that area (just look at the number of new smart phones that come out every couple of weeks and advancements in software platforms such as Symbian and Windows Mobile) mobile advertising will surely gain a lot of momentum.

Share This