Website Grader - free SEO toy
Posted on October 8th 2007 in SEO & SEM

I came across this site, Website Grader, which, well, attempts to grade a site giving it a score from 0-100%. I didn’t expect much to begin with, but decided to go ahead and see how one of the sites I was interested in did.
The system lets you enter a site’s URL, keywords you think are relevant, but also a site that you consider a competitor (which I thought was very useful). It takes a short while to generate the report since the tool queries various sources for information about the site in question (Google, Yahoo, Alexa, digg, Del.icio.us and so on). In the end a report is presented consisting of the following information:
- Google Page Rank (OK, interesting to know it, but not really a major indicator, just one of more than a hundred factors)
- web page structure (depending on the site, useful recommendations may be found in this section; the site I tested seemed to have too many keywords in the keywords meta tag, although the report clearly said this tag has pretty much no meaning for ranking, it did recommend a smaller number of keywords; also, there seemed to be tags on the page, which the tool recommends be replaced by proper CSS directives; OK this was useful)
- Domain info (nothing shown, but if there was something I would have seen the registrar, registration date, domain age, expiry date; this is subject to registration privacy settings I suppose, so didn’t expect to see too much here)
- Heading summary (no headings found; tool further explains headings are good to have on a page to enable easier understanding by visitors; OK, this is sound advice, although headings are easily replaced by similar CSS directives, so from an SEO standpoint headings might be good, but only if used properly/moderately)
- Image summary (I think this is pretty self-explanatory; lists image load requests on the page)
- Google indexed pages (this is pretty clear)
- Google crawl date (if recent and frequent means your site is updated over time which is good because it is deemed current and growing)
- Conversion methods (the tool recommended the use of RSS feeds for better conversion; RSS feeds are questionably convertible so this advice is under a question mark, but ok doesn’t hurt to try if nor already implemented)
- Inbound links (shows inbound links from Google and Yahoo; Google link count is not very useful because it simply isn’t accurate - the only way is to query Webmaster tools, but you already knew that right? Besides, even this is not 100% accurate, just gives an idea; Yahoo link count is perhaps deemed as more accurate, but also should be taken as a relative indicator, not as an absolute)
- Technorati ranking & Delicious bookmarks (are you using social bookmarking as means of getting traffic worthy links?)
- Alexa traffic ranking (this is not very useful; the whole concept of how Alexa works makes it very questionable in terms of analytical value so shouldn’t be taken too seriously; this is just an indicator of whether the site is continuously updated; if you add new content every day, your Alexa traffic rank will shrink (less is better) over time; of course you’d have to actually be getting at least some visitors at the same time, or it won’t work)
- Readability level (I guess this may be important from a usability POV, but not so much for SEO)
In my opinion this is not really an SEO tool, although it’s going to generate incoming links :). If you wanted a shortcut to see how much of everything your competitor has compared to you, than this might be useful. The real SEO tool is your mind, everything else is a source of information about your site (useful or not). The real SEO grade for a site is in the end whether it ranks well for keywords that bring in traffic that converts (conversion = whatever action you’d like you visitors to take). Have a much smaller number of incoming links than your competitor? Ok, that’s something to work on, but ranking is much more complex, which is why sometimes pages with less links outrank pages with lots of links; not to mention Page Rank which lost its initial importance since a long time ago. Try Website Grader just for the fun of it, but I wouldn’t take it too seriously.




