Wow, the Facebook train is really building speed! This time Wal-Mart Stores Inc. has introduced its Facebook application allowing college students an easy way to design their dorm rooms with their roommates. Facebook users would join the group and take a quiz to determine their decorating style, followed by a list of recommended products they can order from Wal-Mart, and mix with those selected by their roommate.

We realize that this is an audience that we need to be talking to, and that this is a channel we need to be on…

That’s not all though… Group members can download a complete dorm room shopping list, link to the Wal-Mart earth-friendly promotion web site, or visit Soundcheck, Wal-Marts web site featuring performances by artists such as Bon Jovi or Madonna.

Wal-Mart has done this as part of an effort to gain more sales from the US back-to-school season. This is a nice example of social network platform usage for a marketing campaign. There have been opinions that Facebook may soon run out of steam. Wal-Mart obviously didn’t think so.

Read the whole story on Reuters.

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