StomperNet decided to open up again. Las year it was for 72 hours, this time there is no specific time frame. This video features the cases of several sites (one of which a newbie at the time), and a site that did quite well and raked in plenty of organic traffic from Google, and then was dropped from the Google index, causing its traffic to reduce by about 50%. The site pulled through, but not only that, it increased its revenue and client base as well. This was done through a unique approach to PPC advertising - by doing all the wrong things! Check it out, and BTW it’s about 53 minutes, so grab a coffee and concentrate (trust me, when the ball starts rolling you’ll have to make an effort to keep up):

Interesting stuff in there! For example, the OCI (Online Commercial Intention) tool developed by Microsoft was a great reminder. Also, a few nice pointers when doing PPC campaigns for your site, like the AdWords Triangulation Method (quite interesting).

I’m thinking of making a “Video of the Week” category, in which I’d post a video I thought was an interesting to watch for whatever practical reason (fun included). There have been a few in the past months that are worth mentioning. I don’t know, I’ll see how things go…

Share This