As continuation of the video series, started with the Anatomy of a Google search result video about two weeks ago, this is the new video featuring Matt Cutts, who explains the usage of the ALT attribute in image tags. It’s a pretty basic explanation of what the attribute does, its purpose, but again, he gives numeric data (and that’s what we all want ) near the very end of the video - the number of words to be used in the ALT attribute that won’t be deemed as spam by Google. If your site features images that are good quality and theme specific, you can do something more with them. Add descriptive ALT attributes, and show up in Google Images queries. You can then try to get links from webmasters who’d like to use an image from your site on their own projects. Here’s one way to do this.

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