Sproose.com - search meets social

Posted on August 30th 2007 in Social Networking, Search Engines

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Search results but with additional scrutiny from users who determine the search results’ position on the SERP by voting is what Sproose.com brings to those who use it for searching the Internet. There is web search, video search and popular tags. Users who sign-up get to vote and comment on results, and share their voting history with others on the network. Results the user thinks are bad or irrelevant can be removed from own lists, but also from the entire index if enough such requests by different users are made.

Webmasters and developers can embedd RSS feeds from Sproose on their websites, add a Sproose it up! button to enable visitors to add their page to Sproose, as well as add their site to the Sproose index if for some reason their site isn’t already there. There are sponsored results on SERPs which are direct links to advertisers’ sites. To get your site in the sponsored results I suppose you have to contact them by email on the page they call Partnerships, although there is no info on prices and terms, so I’m guessing this is still something that is at the very beginning of development.

If you’re used to using “normal” search engines, but decided the results need the extra human touch of refinement, Sproose just may be the place for you. Some called it a Google/Digg hybrid, but let’s just say this is an example where search meets social networking. The idea is good, whether it will indeed produce a better search experience than search engines remains to be seen as the number of users rises to levels that will produce balanced voting results. This doesn’t mean this kind of system is immune to manipulation. If it involves humans, it’s manipulative - how manipulative remains to be seen.

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