Neil Patel, over at Search Engine Land, wrote a very useful article called Which Social Media Sites Should You Target? To sum it up Neil gives 5 steps to take when selecting the right social media sites for promotion and advertising. He says only the first 3 are actually necessary, but the last 2 are in my opinion quite necessary as well. Here are the steps in a simple list:

• list keywords associated with own website
• visit social media sites (find list) and do searches using afore mentioned keywords
• narrow selection of sites choosing those with plenty of search results
• check what the competition is doing on a particular social media site
• look for comments and check what’s being said about your site/company

And there you go. Sounds simple to the point of saying “I knew that”, but when it’s put in an organized form like this, it gives us a new perspective towards the bigger picture.

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