This is a neat idea. I came across these guys (GreenLayers.com, based in Australia). Basically, they provide a way for advertisers to find premade shots of models in a green background which makes it very easy to overlay scenes and produce promotional and endorsement videos and stills for use online, on TV, wherever. All premade content is available for purchase and prices are not very high, at least the way things are now ($10-$50 for some products). I am not sure completely how they’ll handle multiple requests, for example when two different agencies request content that involves the same model, but I am sure this (and other potential issues) have been covered.

The service is not yet available, it will officially start during March. I think they will do well, but that remains to be seen.

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