Q&A with link development experts
Posted on February 4th 2008 in SEO & SEM
I just read a great post on Sugarrae.com, written by Rae Hoffman. The post is actually a Q&A session with eleven link development experts, include the author of the post. There are a lot questions covered, so prepare yourself for a lengthy read. The questions covered are:
- What are the top 5 or 10 “open” link sources that you still use?
- Are you afraid of talking about link building in public for fear that Matt might want to make you an example?
- How much do you stress internal linking on your own or clients’ sites?
- If you had 7 days to train a link developer, which concepts would you focus on each day as the most important concepts?
- How will recent trends such as personalization and universal search affect the way SEO’s develop and execute link building strategies?
- Reciprocal links work. Do you recommend it and how is it different today? If you don’t recommend, why not?
- Do you think the search engines are currently taking steps to dampen the effects of bursty style link growth that is typical of viral content? Do you think they will in the future?
- …how long do you think it will be before webmasters stop trusting Google advice in general? What will be the straw that breaks the camel’s back? How polluted will the link graph get when webmasters realize Google has no real control over it? What links will still pass weight in that sort of free for all linking environment?
- In Google’s algothrim updates for 2008, what changes do you expect in terms of how links come into play?
- What in your opinion are the three top “footprints” you see SEO’s leave when developing links that would flag them as “unnatural” to you?
- You have a brand new web site devoted to deep sea rescue equipment and education. You have one and only person who can work full time on link building for the next 90 days, then they will leave forever, and nobody will be able to do any link building work beyond that time. The site will continue to have new content added on a monthly basis forever. What advice would you give them?
The last one is a bit long, I couldn’t simply show the question because the introduction bit is quite important. By the way, my favorite part of the whole post. Question number 4 is also quite interesting.




