SEOMoz has introduced another free tool - Popular Searches. Basically it’s a popular search aggregator which takes its data from many different sources on the web and compiles a neat looking list of popular searches organized by source and popularity. You can pick a date and get the list for that exact day, while the default on the page is the date of viewing (today). The tools also gives an overall popularity list, which takes into account data from all the sources. One thing I’d like to have seen was perhaps a chart or graph showing popularity trends for the top ranking list (there are PHP/Flash tools that can do this easily enough), maybe even trends for each source in particular. This would be very useful for identifying searches which have a seasonal character, or are periodical and have highs and lows over the course of the year, searches that would otherwise easily escape our built-in “hmm, interesting” radars.

Useful tool, added it to my bookmarks.

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