Are you using video in your online promotion efforts? Recent trends show that online video can be a very good means of communicating with possible clients. But there is a twist! Online video is also good for a completely different purpose. With the introduction of universal search, which incorporates rich media results together with the usual text (pages), it is now more important than ever for webmasters/marketers to turn their attention towards online video as means to get into the search results.

If you are ranking well for certain keywords that may now trigger the appearance of rich media results in SERPs, you may soon find yourself in a tight spot because some of the positions may now be taken by video listings. Fortunately, video is not that hard to produce, now more than ever, it’s quite easy to make viral video content that may find its way into the universal search results. All the major search engines are implementing new ways of showing search results. ASK is probably the best example, having been the first to actually go on and do this with its 3D search concept. Now, Google, Yahoo and Live Search are doing it too.

Pretty soon, it won’t be enough to practice standard online promotion techniques. Marketers are always quick to adopt new ways to reach potential customers, especially it there is a way to get more presence in search result pages, and that means competition may get ahead. If we were ever considering online video promotion, now is the time to make a decision, although, the way things are going we don’t really have a choice, do we? Multimedia results for search queries are already happening, with or without us.

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