Ok, so I am actually watching videos on MyStrands.tv and writing this. Interesting idea - find music videos, make your own favorite list and see people (members) who also like similar music. The core of the whole thing is that the site actually shows music videos that are available on YouTube. There are recommendations for similar artists and genres, and also avatars of members of the MyStrands community who also listen to a particular artist being viewed. You can rate each video in five different ways - favorite, like it, indifferent, sucks, and don’t show this crap to me again :), but you have to be registered in order to access this feature. I was wondering about the income stream for the site, when I noticed they show Amazon links towards albums for a particular artist matching genre of the video(s) you are watching at that moment, so this is a great example of a simple, but clever implementation of the free APIs abundant on the internet nowadays.

MyStrands just raised $25 million in Series B funding by Antonio Asensio, a 25 year old Spanish media mogul and CEO of Grupo Zeta, third largest media group in Spain. Existing investors Debaeque and Sequel backed this investment which brings total amount to $31 million.

In a world of content overload, aggregating and understanding people’s preferences is going to be key to personalizing the way people access and enjoy digital content… The new funds will allow us to remain independent and continue investing in developing technologies and new services to help people organize and explore digital media.

Recommendation technologies will allow media companies to deliver personalized content and targeted advertising to consumers… MyStrands technologies could become the standard for content personalization on the Internet.

MyStrands is a company that develops social recommendation technologies that help people organize and discover digital media, products and services they like. Technologies employed by MyStrands work on various devices like desktops, mobile devices, and other internet capable devices.

So, go and share your taste in music with others on MyStrands.tv

Share This