M:Metrics, a Seattle (US) based company specialized in mobile content and application consumption benchmarking, released a press release about a study measuring mobile social networking in the US and Europe. The results are interesting, and show a growing trend in mobile social networking in these areas. MySpace leads in the US and EU market, whereas MSN was the number one choice for Web 2.0 content. Bottom line is 3.5% mobile users access social networks through their mobiles in the US, whereas 2.5% (largest part) users in the UK user mobiles to access social networks. Here is a screenshot of the data from the press release:

Nearly every online social networking site has added the ability to connect to these communities with a mobile phone, allowing people to access profiles and share content while they’re on the go. With the mobile phone playing a central role in people’s social lives, it’s only natural that social networking sites are working to bridge the gap between the online and mobile worlds.

MySpace and Facebook seem to be the social networks of choice for mobile users. With the significant rise in Facebook subscribers in the past months (well, years really), I wouldn’t be surprised to see Facebook come on top, especially since Facebook has made a special interface for iPhone users.

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