Microsoft released two tools and accreditation progam
Posted on December 4th 2007 in Microsoft, Live Search
Microsoft announced the release a couple of new things yesterday - an accreditation progam called AdExcellence (similar to AdWords certification on Google), adCenter add-in for MS Excell 2007, and Webmaster Center (which has already been opened to the public a few days ago).
AdExcellence is a certification program designed to provide agencies and advertisers the opportunity of becoming certified adCenter experts and professionals. Upon successful completion candidates get a certificate and accompanying certification graphics for use on own websites.
The Excell 2007 adCenter add-in is a fully integrated tools for marketers allowing keyword research for targeting the most qualified traffic for their websites. Keyword data accessible from the add-in comes from the adCenter Keyword Services Platform (KSP), and the add-in itself will be available for download in early January 2008. The add-in basically uses web services to access information from adCenter, through KSP, although I imagine there could be far richer ways to integrate adCenter through Excell. Google has released AdWords Editor a while ago, a tool which enables marketers to control everything regarding their AdWords campaigns using a standalone desktop application. Microsoft seems to be working on such a tool for its AdCenter, but we have yet to see when such a tool will be released.
