Microsoft Content Ads to be released in the US
Posted on August 22nd 2007 in Microsoft, Live Search, Search Engines
Microsoft announced it will release Content Ads within its AdCenter to users in the US. Microsoft Content Ads is a system that allows you to place content targeted ads on the Microsoft network. The Microsoft network includes many sites such as MSN Tech & Gadgets, Money, Real Estate, and Windows Marketplace. Microsoft says they will include other properties in the MSN network over time. Users will be able to control the price for the ads as well as where they will appear on the network.
This may be a very interesting development, since now Microsoft will be offering something Google has done for several years with AsSense. This move puts Microsoft in the ballpark with Google, which may in turn produce positive developments. The two will have to compete for user attention which in the end will benefit the end users.
Read in more detail on AdCenter Blog.
