Interesting developments surrounding Google’s uncompromising interest in the WiMAX deal (where they aim to buy the WiMAX part of the frequency spectrum). With behavioural targeting of ads already taking place, and the intelligent approach towards engaging the surfer with advertising content, what’s next? Well, when if we have tracked behavior, got inside the mind of the searcher, the only thing left is to know their location and possibly time (time-space coordinate). With this kind of approach Google aims to be able to engage the searcher with search on their mobile device way earlier in the process. Instead of predictive text input (T9), how about predictive searching (search suggestions while the user types the query, based on geographical location and local time of day). This brings a whole new dimension to search by integrating the searcher’s state of mind and matter and bringing it straight to the appropriate advertising content.

More interesting posts about this on GrokDotCom and SilliconValleyWatcher .

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