Neil Patel wrote an interesting short piece on Search Engine Land in which he gives a few pointers for creating a successful FaceBook application. Even though FaceBook offers an API for easy integration on other sites, ironically the thing that will make or break your new idea is not so tied to the technical side of things. I’ll show the short list of pointers Neil gave in his post:

• target your audience
• think viral
• provide value
• simplicity is the ultimate sophistication
• keep an objective in mind

The list can probably be longer, for example I’d add check for already existing projects. I wouldn’t be surprised that someone already beat you to it. It happened to me many times. It’s just something we have to live with in the world of instant living. Luckily, sometimes it’s enough to simply add a cool little new feature, overlooked by others, that uses a previously untapped functionality of an API.

Check out Neil’s post for a more detailed explanation.

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