Just read an interesting article on Google’s ongoing efforts to enter the mobile environment on Reuters , although the actual source is the Wall Street Journal. Google is investing hundreds of millions of dollars in different mobile related products and services. Talks are going on with major European mobile providers. Google is pretty silent and only states that there are no immediate plans for development of something that would be called Google phone. If Google pushes through with these deals and starts offering its services through mobile providers, as well as advertisements through the mobile platform , then indeed there is no hurry for a Google phone to be developed at this stage.

A natural development though, if everything goes well for G, is a device made by Google. Such a device would be filled with a plethora of useful things such Google Maps, integrated with a whole range of local search services, of course with real-time advertising messages tailored according the space-time coordinates of the user, as discussed here.

Google has already approached major mobile operators, AT&T, Verizon Wireless and Vodafone, but reportedly hasn’t been able to reach an agreement with them. T-Mobile and Vodafone already incorporate Google search in their mobile Web service in Europe. AT&T offers Google search as one of several search options for its users.

It is no longer a question where Google is going with this initiative. Taking the mobile web sector is logical if you think about it. What puzzles me is what’s Google plan B in case things don’t go as planned. They have already met resistance regarding the WiMAX frequency deal in the US.

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