Facebook is certainly all over the news these days, especially concerning privacy issues and some changes on the site oriented towards monetization its member potential. It’s been a while since I posted anything about Facebook as I think there’s simply too many unimportant news about it lately, that even the occasional good stuff gets lost somewhere in the midst of it all. Besides, there are plenty of blogs concentrating on Facebook, which channel pretty much all information you’ll ever need to know about it.

One such blog is Inside Facebook, where I read a post written by Justin Smith about 24 ways to use Facebook for marketing purposes. He takes a detailed approach to explaining pretty much all Facebook tools and how they can be used for viral marketing. Even if you’re only trying to get some idea about FB as a platform, this is useful because it gives a kind of an overview broken down into specific parts with short explanations of how each tool works. I was hoping for some more specific details based on marketers’ experience on Facebook so far (having followed some coverage on this recently, these experiences are mostly moderate if not poor), which would give a more detailed picture about the usefulness of certain interaction channels on Facebook compared to others, but none were given. Like Justin pointed out, it’s still a bit early and there is still plenty to learn about Facebook as a marketing platform in order to be able to judge its performance more objectively.

One thing is for sure, Facebook members are from all over the world, in growing numbers, on a platform that enables companies to communicate with everyone on a more personal level. With about 58 million members from almost every corner of the planet, this community should be considered in a company’s marketing plan. Trouble is, the specific way communication takes place on Facebook, through specific tools, represents an obstacle some companies still find hard to overcome, but since more marketers are getting involved in Facebook campaigns every day, the combined experience will soon be enough to get a stronger signal on the marketing radar.

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