Digg has decided to add the social flavor to its site by allowing users to expand their profiles with a lot of additional information, and communicate with other Digg users. This, in essence, means Digg now has a more Facebook/My Space like social networking dimension. With the expansion of Digg’s audience (millions of monthly users worldwide), the tech heads have seen preferred stories disappear from the main page to make room for business news, sports coverage, and other comedy content, according to Business Week. With the occurrence of diversification in interest areas it is only natural that user interaction has been added to help users find others with similar interests.

The new approach allows users to better define their presence by having the option to post multiple photos, personal interests, biography, links to their personal blog, their social network profile. As on other social networks, a user can control who is able to see their content (all Digg users or chosen friends). There are more changes coming, scheduled to be implemented by the end of the year…

There is going to be a section where you will see these suggestions of news items and pictures and videos based on what you have been looking at…
It will find connections—people you constantly agree with and just don’t know it.

The ability to share is expected to activate the more passive users on Digg to take part in forming the content on the site.

We are creating this in-between world for people who maybe don’t want to share information with the whole planet…
We all have a short list of probably 5 to 10 people whom we feel compelled to share certain information with.

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