It seems Microsoft has fixed the MSNBot issue, where the bot crawled sites calling non-existent files and accessing content through bogus search queries that had nothing to do with the actual content. In their blog post, the Live Search team have explained a couple of other issues they’ve been working on resolving:

• AdSense/Overture reporting
• Distorted site statistics with unfilterable bot traffic
• Polluted HTTP logs with inappropriate terms
• Microsoft wasn’t responding to questions

See the entire post here.

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Microsoft announced the release a couple of new things yesterday - an accreditation progam called AdExcellence (similar to AdWords certification on Google), adCenter add-in for MS Excell 2007, and Webmaster Center (which has already been opened to the public a few days ago).

AdExcellence is a certification program designed to provide agencies and advertisers the opportunity of becoming certified adCenter experts and professionals. Upon successful completion candidates get a certificate and accompanying certification graphics for use on own websites.

The Excell 2007 adCenter add-in is a fully integrated tools for marketers allowing keyword research for targeting the most qualified traffic for their websites. Keyword data accessible from the add-in comes from the adCenter Keyword Services Platform (KSP), and the add-in itself will be available for download in early January 2008. The add-in basically uses web services to access information from adCenter, through KSP, although I imagine there could be far richer ways to integrate adCenter through Excell. Google has released AdWords Editor a while ago, a tool which enables marketers to control everything regarding their AdWords campaigns using a standalone desktop application. Microsoft seems to be working on such a tool for its AdCenter, but we have yet to see when such a tool will be released.

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Live.com announced on their Live Search Webmaster Center Blog that Webmaster Tools is now officially open to all webmasters and professionals. Webmaster Tools was until recently in “private beta”, and only those who registered earlier could get an account and use the tools. If you haven’t registered for the private beta, now is the chance to open an account and start using Webmaster Tools. There isn’t too much to see there right now, and everything pretty much boils down to being able to check for crawling errors and submit a sitemap for faster/easier crawling. I hope we’ll be seeing a lot more on the site in the future.

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Official Google Webmaster Central Blog posted this interesting video presentation featuring Matt Cutts (head of Google’s webspam team), in which he explains in detail a typical search result. At first I thought this is pretty much a basic explanation for those still not familiar with the way Google shows results, but I discovered this video is actually very useful even for those more experienced, if you know how to listen that is. I like the part about snippets and the additional info within it and how they capture that info from a web page.

Here’s the link to the post. This video is the first of more to come in the future.

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Microsoft has delivered on the announcement given in late August about opening Webmaster Portal (Center) to the public. The service is now live and available for general public at this address - webmaster.live.com . The official name is Live Search Webmaster Center.

Users are asked to authenticate administration rights for the sites listed in their account by uploading a specially created XML file or by inserting a tag in the META tags portion of the page code. Uploading the XML file seems like a much better solution in my opinion - easier and you don’t have to mess with changing page code.

Additionally, this post on the Live Search Official Blog invites everyone to visit the newly started Live Search Webmaster Center Blog for information and discussions about the new portal.

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There’s been a lot going on in the past days regarding PageRank changes. Google has decided to follow through on their promise to combat paid links and sites selling links. The main effect is a significant drop in PageRank, which is probably a way to reduce value for paid links (if they indeed are sold solely on the basis of high PageRank) and discourage webmasters to purchase links, although there seems to be no changes regarding anchor text. Google has done a few things to stir things up and many are suffering. It seems that not only sites with paid links have been affected. There is also speculation that Google is also hitting on sites with excessive cross-linking, although they may simply be reducing the value of certain groups of links. With every major change such as this, the innocent are bound to get burned as well. Some sites have experienced drops and other negative changes even without having bought or sold links, while others who engage in these practices have not been affected at all. Indeed, there are surprises in this Google update. Many of the sites that were affected are well known and popular authority sites in their own content category.

Google has flexed some muscle, and the effect is pulsating across the Web. Sites that depend solely on traffic sent by Google are definitely going to feel the change. Sites that did nothing wrong, but were still affected, should work on broadening their promotion efforts to include other sources of traffic such as social networks, community sites and other search engines. If a site depends solely on Google for traffic than a major change like this will definitely have a very negative effect on site and business performance. Good news is that, so far, there seems to be little change in traffic, although if changes prove to be related to overall ranking as well, changes in traffic will probably happen.

This blog was PageRank 0 until yesterday, now it’s PR 2 (at the time of writing, who knows about tomorrow). BTW, it was PR 2 a couple of weeks ago, for about two days. Was that the beginning of this PageRank update and I missed it? What I’m trying to illustrate is that pagerank obsession is a waste of time, unless you sell links based on this criterion.

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Google shows what it calls sitelinks for certain queries, and then only for some sites or domains. They appear below the first result on the results page (usually a domain name that contains most or all the keywords from the query), and represent shortcuts to specific content on that site that Google thinks may help you get to the information you need quicker than by manually navigating the site.

Where is the added value? Well, if you own a nice generic domain name that may collect a fare amount of type in traffic, having additional sitelinks show up on a Google search page can only increase the possibility that a visitor will actually end up on your site. Sitelinks, even though claimed by Google as automatically generated by the search algorithm (or see below), give an image of authority for a domain name. So the value of a generic domain name, with the appropriate content on the site and a nice amount of traffic, is increased even further for having additional exposure on Google, which most probably means more traffic. If you were to sell your domain name (and website), which incidentally has sitelinks showing up in Google, you’d probably get a little extra cash for the added value. Ok, that’s great, but what if sitelinks don’t appear for your site?

Bookworm SEO posted an interesting post about his attempt to do research on Google sitelinks on his blog. In this Part 1 of his research post series, he gives a list of 100 sites that Google sitelinks show up for. Sounds interesting, and I’m looking forward to see if he actually comes up with definitive results. I suppose Google will also be interested in seeing this, although I doubt they’ll acknowledge his results should they prove to be valid.

In the meantime, this is what Google says about sitelinks in Webmaster Guidelines:

The links shown below some sites in our search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.

We only show sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks for your site are relevant for the user’s query, we won’t show them.

At the moment, sitelinks are completely automated. We’re always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future.

You can aslo see this on Google Webmaster Guidelines.

For now, webmasters can tell Google not to show sitelinks for their site through the Webmaster Tools dashboard, and that sums up all the control webmasters have over sitelinks.

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Google decided to intriduce Google Shared Stuff profiles into Google Maps. User who decide to share a map they have created (viewed), can now have information from their Google Shared Stuff profile shown together with the map (for example, the user’s picture appears with the map). This adds the personal touch to Google Map sharing, and since it’s integrated with a whole lot more through the Shared Stuff profile, we could say Google Maps are now Social Google Maps.

Here is a video explaining the new addition to Google Maps:

Google has already entered the social networking playground with opening in a big way in early November 2007. This is another move that clearly reveals the path towards a new social Google dimension. Is Google Search somewhere at the end of the social network evolution for Google? I wonder what Google search results would look like then.

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Following Live Search updates a few weeks ago, Microsoft has rolled out additional changes that are the end of Live Search service updates for this fall. Updates consist of the following:

Maps and Directions

• Innovative driving directions
• Innovative visualization and 3-D
• Innovative local content index including user-generated content
• Virtual Earth platform updates

Mobile Enhancements

• Live Search for Windows Mobile with voice input
• Live Search 411
• Live Search for use with BlackBerry® Devices

Read in more detail in their official press release.

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I guess this was only a matter of time, but AdSense is finding its way onto Facebook through targeted publishers. Although AdSense has been around on Facebook ever since launch through personal pages, Google is now taking a more direct approach by creating a network targeted specifically at Facebook publishers. According to this post on VentureBeat (there is also an illustration of what this looks like), Google is making efforts in getting third-party Facebook app developers to show AdSense on their application pages. But these AdSense are not just plain old ads; they are targeted specifically for advertisers who want their ads to appear on Facebook. Google was only to quick to exploit this opportunity, especially since the other two main competitors, Microsoft and Yahoo, both have Facebook in their sites, with Microsoft already having signed a deal with Facebook to show its ads across the site.

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