WeLoveLocal.com is a local business and review portal for businesses in the UK. Nothing very exciting I guess if it wasn’t for a small twist. The developers added Facebook integration (using the Facebook API), so registered members (aka Reviewers), can share personal information using their Facebook profiles, but on WeLoveLocal.com . Neat. Oh, it’s London only businesses for now, but the developers promised to cover all UK very soon.

Another dimension to consider about this concept is that apart from reviews alone, reviewers are engaged in a community where they can add friends, and share information about businesses they reviewed or are interested in. This presents a new opportunity for social promotion. If you have a business based in the UK, you can add your information for free to their categorized business directory. After confirmation, using regular mail, your business will be available for viewing and reviewing. Just be careful, if you are an offline retailer, the next customer that comes to your office or store may just be a WeLoveLocal.com member and reviewer. So tidy up and leave a good first impression!

I have a client who runs a UK based business, and I’ve already submitted his business information to this directory. We are awaiting the mail confirmation and activation. When new developments occur, I’ll post my impressions here to add to the introduction.

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