This is a new addition to the evergrowing portfolio of Facebook applications. Buy.com brings an application that enables Facebook users to extend their profile pages beyond information sharing, allowing everyone who opts-in to use the service to actually sell stuff on their page(s). This is a significant move on the part of Buy.com, one that is probably result of an effort to counter its main rival eBay.

We see tremendous growth opportunities in providing the millions of users on business and social networks with an alternative to eBay, and the ability to transform their personal profile pages beyond information-sharing.

Buy.com said it aims to extend availability of their service to other online network sites in the future.

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