Blinkx - more money making video sharing

Posted on October 10th 2007 in Video, SEO & SEM, Internet

Wanna make money streaming sharing video content? It seems things are taking serious speed in online video content sharing. An alternative to Google’s AdSense video units is about to hit the public Internet space - Blinkx AdHoc!

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First of all, Blinkx is not a new venture. It has been around since 2004 and was founded by Suranga Chandratillake. According to their own site “with an index of over 14 million hours of searchable video and more than 200 media partnerships, including national broadcasters, commercial media giants, and private video libraries, it has cemented its position as the premier destination for online TV”. Blinkx features meida partners such as Reuters, BBC News, ITN, Forbes, Discovery Channel, MTV, HBO to name but a few from the list which features several dozen partners. I must say I wasn’t following this too closely, thinking Blinkx will probably be going with a different direction, but having read this post on C|NET News I realized I made an error in judgment.

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So, what is Blinkx AdHoc? Well, in short it’s a platform that allows site visitors to view videos that are contextual with page content, or search for videos on their own. Blinkx already offers an API which enables webmasters to embed video search and show units on their sites. This is a move on the part of Blinkx which they say is a good way to remunerate webmasters who have already been using the Blinkx API earlier.

Based on blinkx’s ground-breaking AdHoc platform, the new widget places unobtrusive, highly-relevant text advertisements against embedded video from popular sharing sites such as YouTube, GoogleVideo and DailyMotion. blinkx will share 50 percent of the revenue generated from the ads with users, and payments will be facilitated through PayPal.

Similar to Google’s AdSense video units, Blinkx AdHoc will be showing contextual text ads which when clicked on will bring revenue to the site showing the videos (and Blinkx naturally). Blinkx boasts over 14 million hours of quality video content, so this initiative might prove to be very profitable for Blinkx AdHoc users.

The official press release on Blinkx invites people to sign-up, but after going to the AdHoc page I found the service start announcement for October 10, 2007, but no sign-up as yet. Probably in the works…

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