Bill Slawski (SEO by the Sea), wrote an interesting post about Google filing a new patent on snippets. Basically, there is a rather complex effort behind the way Google shows snippets in search engine results. Ranging from snippet size and keyword relevancy to more complex things like snippet weight adjustment, the patent mentions many things previously unknown about this. The document makes references to another document still not published, which should contain some more detailed information about the methods and technology behind snippets.

I already wrote a bit about Google snippets before. Recently, the video featuring Matt Cutts discussing the anatomy of a Google search result brought a much needed explanation about so many questions asked about what has/can be done to influence what Google shows as the page description in the search results.

Share This